Exploring the various reasons why the English Premier League is the big cheese when it comes to soccer league revenues.
Why the EPL is so Successful
Englishmen love soccer, but so do people around the world. What does the EPL have that’s made it so successful in such a competitive sporting industry?
Big Business, but not Equal Leagues
Soccer (or football for those across the Pond) is the most popular sport in the world, by quite a long stretch. No other sport has the same level of geographical popularity, and it’s the top dog in numerous individual countries. These include major European nations, such as the UK/England, Italy, Spain, and Germany. Passionate support and fans drawn from every level of society means that when the sports news is on, soccer is the lead practically every time.
Given this, it’s unsurprising that the EPL (English Premier League) is one of the biggest leagues in the world. But the question arises: why is it the leader in terms of revenue? English fans are certainly numerous and love their clubs but the same is true of Italian fans and Spanish supporters. What does the EPL have that makes it the biggest soccer league in the world?
Sports and Casino Betting
The huge audiences for the EPL mean that most clubs have dozens of sponsors, and one of the leading sectors for this is betting. Both sportsbooks, for fans who want to put their money where their mouth is, and casino sites are partners with EPL clubs. The advantage of online casinos is that there’s no off-season, unlike the EPL, and they can offer very generous bonuses. Among the best are these awesome promotions from Foxy Games Casino which will help you enjoy a much better chance of finishing ahead when you sign up. Register now to see if Lady Luck’s on your side when it comes to the great array of games both old and new. Bonuses are the smartest way to play at online casinos, including Foxy Games Casino, so be sure to take advantage of them and give yourself a great shot at having fun and making profits.
Revenue is the Child of Popularity
Whether an individual soccer match or league, is entertaining or not is entirely subjective. But the subjective opinions of millions (even billions) of people add up to a hard statistical fact – more viewers means more income for TV networks and more desire for sponsors to get their company’s name slapped on the front of shirts seen close up by huge numbers of potential customers on a regular basis.
There’s a lot of good soccer around (on-pitch contests between Real Madrid and Barcelona always draw a crowd both in person and watching via TV) and that means a lot of competition as even the most ardent soccer fan only has so much time and money. At first glance, the revenue-generating power of the EPL, compared to European rivals such as La Liga and Serie A, may seem a little hard to fathom. After all, the English language isn’t an advantage when the action of soccer is universally understood.
Rising National Interest
Soccer has been very popular in England for a long time. In the 14th century monarchs such as Edward III got annoyed because Englishmen were spending too much time playing it and neglecting duties such as archery practice. However, a few decades ago it did have sterner competition for the country’s affections, and the off-season saw it essentially vanish from everyday conversation.
Nowadays, however, soccer is probably bigger than all other sports in the UK combined, including former rivals such as rugby and cricket which are now, like F1 and tennis, consigned to a clear second division of public interest. Even back in 2017, Sky was paying £10m to broadcast each individual match which compares starkly to the rights for the 1991-92 First Division (then the top tier) which was £15m for everything that season.
The Perfect Balance
The EPL’s rise to dominance has come through being good at every part of the sporting ‘product’, creating a perfect balance. Even though in some areas it is not the equal of rival leagues (the skill level within La Liga is generally higher), when the skill, mental strength, and strategic approaches, combined with TV coverage, is put together the EPL stands above the rest.
It’s also aided by something that’s a little harder to manufacture – luck. The EPL was once won so regularly by Manchester United that it became rather predictable. But that era is long past, with multiple domestic title champions in the last couple of decades and a highly competitive league all the way through, with numerous teams vying to be champion each year. It’s a one off, but when Leicester City stunned the world with a 5,000/1 title victory in 2016 it certainly did the EPL’s reputation no harm at all. And smaller-scale shocks (such as Everton’s unexpected win over Chelsea late this season) are pretty commonplace.
In addition, the EPL has proved highly adept at learning from its European counterparts and improving its own performance. And this leads us to another reason why the EPL is so popular.
Champions League Prowess
This naturally ebbs and flows, but the EPL’s record in achieving success in the Champions League is, for the most part, a very strong one. At the time of writing Chelsea are reigning champions, with the final for the current tournament seeing Liverpool face up against Real Madrid. This is actually a perfect microcosm of the situation (Liverpool being the EPL’s top team and Real Madrid winning more Champions League titles than anyone else).
The EPL does not have the best individual teams when it comes to winning the Champions League. But when it comes to collective success, English sides really do punch above their weight and do better than pretty much any other rival league. This matters because the Champions League is the top European club competition. In the previous tournament, the final was 100% English (Chelsea versus Manchester City). While 2019-20 did not see an English side in the final, 2018-19 was again all English, with Liverpool beating Tottenham Hotspur to the punch. In four finals (including the next) five of eight teams were English with two finals featuring only EPL sides. Given how strong other European leagues are, that’s pretty astonishing.
And that wraps up the reasons why the EPL is leading the pack when it comes to revenue among the top tier of domestic soccer leagues.